Project Management and Communications:
Austin Peete

Creative Direction and Design:
Jacob Poindexter

InnoSo's branding centers on the bespoke typeface Custom Variable, which expands along variable weight, width, and height axes to fill the surrounding space. The ⁂ (asterism) acts as the condensed version of InnoSo's logo, evoking the creation of stars (and new ideas) from the primordial nothingness.