Custom Ritual

Project Management and Communications:
Austin Peete

Creative Direction and Design:
Jacob Poindexter

Custom Ritual is an in-progress typeface for use in the exhibit, as well as an upcoming publication.

Custom Ritual's anatomy and underlying structure matches that of Custom, InnoSo's brand typeface. The faces can be used as a display and text pair.

Sharp, overlapping serifs and vaguely medieval forms invoke a ritualistic design language.